An increasing number of organizations are undergoing rebrands as they seek to transform their business post pandemic, update their brand image, reorganize their resources, or communicate their capabilities and services more effectively. Depending on what the organization is looking to accomplish, a rebrand can require a great deal of thought, time and work. And, if done right, it’s well worth it.
In this issue, the cover story provides readers with a glimpse into the strategy behind Flint Institute of Music’s rebrand, which included consolidating the operations of the FIM Whiting Auditorium and FIM Capitol Theatre, integrating its staffing and programming, and ensuring its efforts were guided by what’s best for the community. I think you’ll find this story informative.
As a companion piece, the guest commentary focuses on the Flint Institute of Arts, one of our beloved cultural institutions that brings people together and connects them to a place and each other. As the museum approaches its 100th anniversary, FIA’s executive director shares the organization’s journey—revisiting its past and looking forward to chart its future.
The business spotlight covers General Motors’ plans to relocate its Heritage Center, which stores its archives and historical vehicles, from Sterling Heights to a facility in Grand Blanc that was formerly the world headquarters for GM’s Customer Care & Aftersales. The story provides insight on why GM made this decision, including the advantages that the facility affords.
This month’s feature story offers advice for business owners who are planning to retire or move on in another capacity, prompting the need for a successor. Experts in the succession planning field offer considerations — such as tax planning, family or no family, buying out a partner, timing implications, and more — to ensure the business remains healthy when the owner or another key executive leaves the organization.
Lastly, but certainly not least, this edition of AND presents this year’s Art of Achievement Award recipients. Once again, we have a phenomenal group of honorees. I hope you’ll reach out and congratulate them as they are all doing great things to provide top-notch customer service and strengthen our communities and businesses.
I think the AND team has produced another informative edition covering issues that Flint and Genesee County businesses are facing. I hope you enjoy the stories as much as I did.