A baker rolls up sweet dough filled with cinnamon to be cut into cinnamon rolls

Reaching new audiences: Retailers think ‘outside the brick-and-mortar box’

In today’s digital age, retailers across Genesee County are achieving unprecedented growth by harnessing the power of e-commerce. From quaint bakeries to coffee roasters, the online marketplace is providing a level playing field, allowing entrepreneurial dreams to blossom into success stories. “I think it’s a matter of really thinking outside the brick-and-mortar box and pursuing Continue Reading

Kettering University AutoDrive team works on their car

Kettering University drives automotive innovation

The trends shaping the future of the automotive industry are disruptive and technology-driven, focused on autonomous driving, electrification, and connectivity. And thanks to Kettering University, Flint and Genesee County aren’t just along for the ride – in some ways, they’re in the driver’s seat. “In Genesee County, we are standing on the shoulders of giants,” Continue Reading