A baker rolls up sweet dough filled with cinnamon to be cut into cinnamon rolls

Reaching new audiences: Retailers think ‘outside the brick-and-mortar box’

In today’s digital age, retailers across Genesee County are achieving unprecedented growth by harnessing the power of e-commerce. From quaint bakeries to coffee roasters, the online marketplace is providing a level playing field, allowing entrepreneurial dreams to blossom into success stories. “I think it’s a matter of really thinking outside the brick-and-mortar box and pursuing Continue Reading